Scientific Research says…

Don’t take our word for it, take theirs.

Landmarks are ideal wayfinding tools for directing a person from A to B as they allow fast reasoning and efficient communication.

Efficient communications platform

Stephan Winter, PhD

Department of Spatial Information Science, University of Melbourne, Australia

The use of landmarks is often linked with the quality of route instructions as they are related to the natural cognitive navigation process of humans.

Aligned with how humans think

Daniel R. Montello, PhD

Department of Geography, UC Santa Barbara

One of the most important elements wayfinding best practices acknowledges, is that most orientation occurs via landmark for any building user.

Landmarks are better for indoor navigation

Philippe De Maeyer, PhD

Department of Geography, Ghent University, Belgium

Many people have difficulties interpreting maps and other abstract visualizations of space. Research acknowledges that indoor maps are a compromised interface for people finding their way in complex environments.

Say no to maps and yes to photos

Christoph Hölscher, PhD

Department of Cognitive Science, ETH Zürich, Switzerland